In addition to the usual entries from Doritos, GoDaddy.com, and Budweiser, this year’s Super Bowl introduced a slew of commercials from numerous Big Oil companies. Thirty-second spots during Super Bowl XLVIII were being sold for a whopping $4.0 million, some for as much as $4.5 million, and this year’s biggest buyers came from the petroleum industry.
Exxon Mobil lead the way with an outstanding 20 time slots out of 72 total that took place during the Super Bowl. They spent more money than all the other companies combined on advertising and are currently worth $502 Billion as a whole.
Mobil kept assuring us they are always, “Taking on the world’s toughest energy challenges.” Other commercials explained how the current California drought has nothing to do with the imaginary phantom known as Global Warning, that fracking is actually good for the soil according to undisclosed research and that the Middle East is 150% evil.
Current Exon Mobile Chief Advertising Advisor, Richard Smith said, “We feel that the Super Bowl is one of America’s most celebrated holidays. It’s a time when people can come together to stare at a television screen for roughly three hours and learn what it means to be an American. We are reminded of what truly matters.”
In response to Smith’s statement, Budweiser Chief Advertising Advisor Gary Swanson replied, “No fair. We thought of that first.”